Angela Hoppe

On Day 29 of 30 days of writing every day, I talked about your three most valuable resources. If you haven't read it, check it out here 👉 [ Mind Your Buckets: Three Most Valuable Business Resources ] In this bulletin, Day 30 of 30 days writing something every day, I'm talking more about those resource buckets. I NEED TO BE FRANK WITH YOU. If you refuse to acknowledge the reality of your situation, you'll never feel stable. Building a sustainable business means analyzing your current state...

Growing a sustainable business requires constant analysis of how to best compensate for the changes in three of your most valuable resource buckets. Without adjusting for change, imbalance occurs. And everyone knows that you need a balanced ship to make it through rocky waters. We see this in a lot of industries. In photography, we call it the exposure triangle. When setting exposure, the photographer will manipulate three main settings to achieve balance. Changing the camera’s aperture will...

I didn’t grow up a brand snob. In fact, until college I didn’t even use brand named “cotton swabs.” If you know me today you know how alarming that fact is - I wouldn’t be caught dead without Q-tip brand cotton swabs now. I’m serious. I would rather never clean my ears again than to use an off brand Q-tip. I am brand loyal because I trust Q-tip to distribute a product that I believe to be the best on the market. I buy brand name because I know the Q-tip brand will be sturdy enough, fluffy...