Be the Q-Tip Your Clients Keep Coming Back For

I didn’t grow up a brand snob. In fact, until college I didn’t even use brand named “cotton swabs.” If you know me today you know how alarming that fact is - I wouldn’t be caught dead without Q-tip brand cotton swabs now.

I’m serious. I would rather never clean my ears again than to use an off brand Q-tip.

I am brand loyal because I trust Q-tip to distribute a product that I believe to be the best on the market. I buy brand name because I know the Q-tip brand will be sturdy enough, fluffy enough, and round enough to get the job I need done, done. The only reason I’ll ever buy a different brand is if they stop producing them at a quality that doesn’t fulfill my needs.

It’s the truth, but it’s also a great example of BRAND LOYALTY and why it’s powerful.

People want stability and reliability. They want to know you’ll be there when and how it counts. When you deliver a consistent feeling, product, service, or dream; you are providing that stability and reliability to your client.

Spending time finding new clients is cool, but spending time connecting with your past clients is cheaper.

Sometimes small businesses get in a rut. We get overwhelmed with marketing campaigns, ads, and targeted posts to try and find new clientele; and sometimes we aren’t even sure we are reaching the right people. I get it, but…

Don’t forget that your past clients already have an experience with you that you can continue to build on.

They already know the products or services you provide. They know how they feel when they use your services. They know what to expect. So, why not show them you can be reliable and stable? Why not have them experience more than just a product - have them experience your BRAND.

Spend less time finding new clients and more time connecting with your past clients.

They already know you, allow them to get to know you even more! It’s the easiest, most genuine marketing strategy you’ll ever implement— you legit just be yourself consistently and your brand WILL grow with supporters in your corner.

Thats authenticity that pays off.

Day 28 of 30 days writing something every day. Leave a comment with your thoughts!