You Don’t Need More Followers: You Need More Visibility

It’s easy to think visibility refers to your business being seen.

It actually encompasses much more than that.

Visibility is actually your business being seen by the right people at the right time.

THAT’S WHY IT DOESN’T MATTER HOW MANY FOLLOWERS YOU HAVE ON INSTAGRAM.

Having thousands of followers on social media means nothing if none of them are engaged and purchasing. Thousands of followers does not mean thousands of views and even then, thousands of views doesn’t mean thousands of dollars.

None of that matters.

It matters that you connect with the right people at the right time to make money.

In an age where everything moves fast with lots of options at any given moment, you must occupy as many channels of communication with the “right people” in order for them to stick around and, hopefully, see you when the time is right.

FOLLOWERS ARE JUST POTENTIAL CONNECTIONS.

Instead of worrying about gaining new followers, nurture the ones you have. Figure out what they like, what they don’t. Ask them questions.

Be social. On social media.

Visibility isn’t about collecting people. It’s about becoming familiar to the people who matter.

So. What would I tell a business owner who thinks they need more followers to gain visibility?

On Day 18 of 30 days writing something everyday, I’d say it’s time to add outbound engagement to your marketing strategy.