Visibility

I once had someone tell me, “I don’t really understand what you do, but you seem nice.” Honestly? Same. It got me talking to more people, asking questions, and getting clearer about what I do. Now, I want to give other people that same opportunity through the Collaborative Interview Series.

Your Google Business Profile is probably doing more for your business than you realize — and you might not be using it nearly enough. In a recent chat with marketing consultant April Courville, we talked about reviews, updates, search terms, and the simple ways you can make your profile work harder. But here's the bigger question: once someone finds you, what happens next? That's where your customer journey really starts.

Most businesses don't need a new logo, they need more clarity. Learn why authentic branding starts long before colors, fonts, and graphics, and discover how to build a recognizable brand that attracts the right clients.

Most recognizable brands aren’t built through perfect content or expensive marketing teams — they’re built through repeated patterns, consistency, and familiarity over time. Learn the 5 foundational branding pieces that help small businesses become recognizable brands and grab the free Branding Kick Starter Guide.

Struggling with inconsistent client experience? Learn how to improve your workflow by building simple systems for communication, guidance, structure, automation, and client experience touchpoints.

If you’re using templates inside apps, like Canva, to create social media posts, you’re already on the right track. But if that’s all you’re using them for—you’re leaving a lot of value on the table. Your templates shouldn’t just support your content. They should support your client experience. Client Experience Starts Before Someone Buys Client experience doesn’t begin at booking but rather the moment someone interacts with your business. It continues through and beyond deli

Getting into the right rooms can grow your business — but what happens after someone finds you matters just as much. Learn why creating on-brand content and building a simple Canva template library can make showing up consistently easier and more sustainable for your business.

A personal reflection on networking, community, and how getting clear on why you’re in a room can change how connection feels in business.